FIRE AR on TF1's 8 PM News: when fire safety training enters the home

On March 31, 2026, FIRE AR was featured on TF1's 8 PM news, in a report entitled "Fires: the training programs that can save lives." A rare moment, rooted in a reality we have carried since day one.

There are moments when you truly grasp how far you've come.

March 31, 2026 is one of them.

That evening, on TF1's 8 PM news, a 4-minute report opened with a staggering figure: in France, a domestic fire breaks out every two minutes. In a home, a shared building. Often without anyone really knowing what to do.

👇 Watch the excerpt broadcast on TF1

Video

A living room. A sofa. And a fire breaking out.

The scene filmed is strikingly simple.

Sylvain chose to learn the right reflexes. At home. In his own living room. He puts on the headset — and sees his house exactly as it really is. Not a reconstructed set. Not a neutral space. His own space.

Marion Chartier, fire safety trainer and founder of Formations Vitales, then sets up the augmented reality scenarios:

"I'm going to set up a sofa fire near the electrical outlets, simply to be as realistic as possible. Why? Because 25 to 30% of home fires are caused by electricity. Having a power strip with multiple devices plugged in increases the risk of fire." — Marion Chartier, Formations Vitales

The scenario starts. And the surprise is total.

"There's a huge fire on my sofa." — Sylvain

What Sylvain takes away afterwards says everything about FIRE AR's pedagogy:

"What I find great is that it's really in our home, it's really the view of the room where the situations are placed, and it's not theoretical."

Not theoretical. That's exactly it. That's why FIRE AR exists.

How this shoot came together

Behind this scene, there is a very real encounter.

First, Olga Lévesque from TF1's reporting team who organized and led the project, and then Marion Chartier (Formations Vitales) who agreed to present her solutions and her profession.

The reporting team was looking for a trainer grounded in practical reality, whose practice would naturally illustrate what FIRE AR is like in real-world conditions.

Their choice fell on Marion Chartier, an independent trainer in occupational risk prevention and founder of Formations Vitales. Marion uses FIRE AR as part of her work — practical training, immediately applicable, far from the "tick-the-box" model. That day, she happened to have sessions underway in the area. Logistics and pedagogy came together naturally.

She is the one you see on screen. It is her commitment as a trainer that TF1 filmed.

Why this report truly matters

"And in your home, if a fire breaks out, would you know how to react?"

The question posed at the opening of the report is not rhetorical. In France, a domestic fire breaks out every two minutes. The vast majority of households have never received any training in first-response actions.

The Grand-Montana tragedy was a brutal reminder of what a wrong reaction — or no reaction at all — can cost.

Its impact on training demand was immediate. Marion Chartier confirms it in the report:

"We're starting to receive requests from individuals, because people are realizing they have no reflexes and don't know how to act when these situations occur." — Marion Chartier, Formations Vitales

It is in this context that FIRE AR takes on an entirely new meaning.

While professional training (B2B) has already gained strong momentum, training individuals in first-response actions, directly in their real environment, with scenarios modeled on their daily lives, seems poised to become part of the future of our solutions.

Creating simulations within homes makes training immediately meaningful and memorable, transforming awareness into lasting memory anchoring.

The strength of FIRE AR: adapting to every environment

What doesn't appear in the report is the other shoot organized that same day: a training session in a locksmithing and metalwork company, with several trainees in an industrial environment.

Same headset. But entirely different scenarios — designed specifically for the risks unique to that workshop, its machines, its materials.

Because a fire in an industrial setting looks nothing like a sofa fire. And because FIRE AR was designed precisely for this: adapting to each location, each activity, each on-the-ground reality.

This is the versatility our partners know well.

FIRE AR: fire safety training that adapts to your environment

FIRE AR is the augmented reality fire safety training simulator developed by IRWINO. Thanks to the Meta Quest headset and fully customizable scenarios, it recreates fire situations directly in the learner's real environment — office, workshop, warehouse, healthcare facility, or home.

Each deployment is tailor-made, based on the specific risks of the location and activity. No generic scenarios. No dedicated room. Training that speaks to those who take it, because it happens where they live and work.

What FIRE AR makes possible

• Train without consumables, without pollution, without danger
• Simulate realistic fire starts in any space
• Create strong memory anchoring through immersion in a familiar environment
• Deploy an operational session in under 5 minutes

Independent trainers, training organizations, HSE managers, facility managers: FIRE AR integrates into your existing practice and strengthens it.

A source of team pride

Seeing FIRE AR on TF1's 8 PM news means seeing years of work, of listening to trainers, of technical and pedagogical iterations, taking a concrete and national form.

It is the pride of the entire IRWINO team. And that of our partner trainers, including Marion Chartier, who carry this pedagogy into the field every day.

Fire safety training is changing. We are proud to be one of its faces.

Discover FIRE AR | Contact us