FIRE AR on BFM Business: Augmented Reality for Fire Training

On Thursday, October 9, Laurent Koucem, CEO of IRWINO, was the guest of Laure Closier on Le Pitch segment of the Good Morning Business show on BFM Business. Live on air, he presented FIRE AR, the augmented reality fire training simulator developed in Guyancourt.

This French innovation now enables thousands of employees to train in fire safety, directly in their work environment, without real fire, without danger, and without consumables.

Laurent Koucem's appearance: FIRE AR, the IRWINO augmented reality innovation on BFM Business

Video

That morning, when the alarm rings at 4:30 AM, the stress rises in an instant. Laurent feels a mix of stage fright and excitement: he will have to face the dynamics of live television, the intensity of the studio, and the pleasure of meeting journalists we follow on our screens, both distant and close.

5 minutes to convince, live on air

This is the challenge that Laurent Koucem, CEO of IRWINO, takes on that morning as a guest of Laure Closier on Le Pitch segment of the Good Morning Business show, broadcast on BFM Business, on Thursday, October 9 at 6:15 AM.

For five minutes, he presents FIRE AR, our augmented reality fire simulator. A French innovation designed, developed, and manufactured in Guyancourt (78).

He shares what makes our DNA:

• Training better and faster

• Combining realism, safety, and sustainability

• Optimizing training time and costs

Because yes, FIRE AR allows you to train to respond to a fire outbreak in an office, a workshop, a nursing home, an industrial site -- in short, in all professional spaces...

Thanks to real connected extinguishers (CO2, Water Spray, Powder, and Fire Hose Reel), the trainee reproduces real gestures: they remove the pin, spray the virtual fire to try to extinguish it.

Total realism, directly in the employee's workspace (FEST training), without any real projection, without risk, without consumables, without pollution: everything takes place in augmented reality.

Result: more engaging, more memorable, and completely safe learning, redefining fire training.

This is the vision -- of living, human, and responsible training -- that we carry every day at IRWINO. And seeing our innovations in the spotlight on national media is a pride shared by the entire team.

About IRWINO, publisher of immersive training solutions

Since 2019, IRWINO has positioned itself as a leading player in workplace safety innovation, transforming traditional practices into innovative ones through technological solutions such as virtual reality and augmented reality.

We have developed our training tools in collaboration with professional trainers, following the INRS frameworks, to ensure innovative tools perfectly suited to corporate professional training.

Find more information on this topic, and about virtual reality in general, in the Immersive Learning Guide, published by France Immersive Learning:

View the page on the France Immersive Learning website