FIRE AR on TF1 8pm News: Augmented Reality Fire Training in the Spotlight

FIRE AR, the augmented reality fire training simulator developed by IRWINO, had the honor of being featured on the TF1 8pm news, one of the most-watched news programs in France.

This media coverage reflects the growing interest in immersive technologies for professional training, particularly in fire safety training.

FIRE AR in the spotlight on TF1's 8pm news

During this report, viewers discovered how FIRE AR is revolutionizing workplace fire training:

• Virtual fires overlaid on the real environment through augmented reality
• Real connected extinguishers (CO2, water spray, powder) to reproduce actual gestures
• Safe training with no consumables and no pollution
• Quick deployment: setup in 5 minutes, directly on your premises

A French innovation making headlines

This is not the first time IRWINO has made the news. After a notable appearance on BFM Business, this TF1 8pm news coverage confirms IRWINO's place among the innovative players in professional training in France.

Laurent Koucem, CEO of IRWINO, states:

"Being featured on TF1's 8pm news means bringing our vision of fire training to millions of French viewers. We are showing that it is possible to train effectively and safely, thanks to augmented reality."

Why is FIRE AR attracting media attention?

Fire training concerns millions of employees every year in France. Traditional methods (real fires, consumables, logistical constraints) are showing their limits. FIRE AR provides a concrete answer:

• Enhanced pedagogy: augmented reality immersion promotes memorization (90% retention)
• On-the-job training (FEST): trainees practice in their own environment
• Ecological and economical: zero consumables, zero emissions, infinitely reusable
• INRS-compliant: developed in collaboration with professional trainers

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Want to learn more about the fire simulator that convinced TF1?

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